Today, most people have heard of online business and e-commerce website. Many people are now thinking to start their own online business. The reason is because they can reach a wider range of audience and a good online business can be automated. However, building a successful online business is not easy. Many people fail to make their online business successful.
The reason why many online marketers fail is because they neglect e-commerce website design. A good e-commerce website will bring you sales 24/7. But just having good products and a shopping cart cannot turn your e-commerce site into a money making machine. Another reason is that people engage unprofessional designers to design their e-commerce sites, which in turn make them lose more customers because of poor design.
Now let me share with some tips to develop a good e-commerce website that will bring you sales.
1. If you look at most e-commerce sites, their pages are too cluttered with information. Visitors will not buy from you if they cannot figure out what exactly you are offering. Therefore, you need to ensure that your products are displayed in the best way possible. Unprofessional designers will not have the experience to help you with this. You need someone who has an internet marketing and design background in order to create a good e-commerce design.
2. Get the right software installed. A good e-commerce website must have the right shopping cart software in order to function properly. A professional web design agency will know what to recommend for your website.
3. Product images must be clear. The images for your product catalog are extremely important when it comes to sales conversion. If your images are not enticing, nobody is going to buy from you. So if you are not a professional photographer, spend some money to hire one.
4. Keep your checkout page as simple as possible. Remove all other distractions on your checkout page. This will help decrease your shopping cart abandon rate.
5. Get the right color combination. A good e-commerce website will have colors that match your target audience choice. A good color combination will build your brand and leave a lasting impression in the minds of your website visitors.
If you are running an online commerce business, your e-commerce site is your lifeblood. You need to make sure that it is good and up to standard if you want your business to succeed.
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing web design Singapore service.
Check out more web design portfolio here.
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